Bob Baddeley

“The prototype was $12 in parts, so I’ll sell it for $15.” That is your recipe for disaster, and why so many Kickstarter projects fail. The Bill of Materials (BOM) is just a subset of the Cost of Goods Sold (COGS), and if you aren’t selling your product for more than your COGS, you will lose money and go out of business.

We’ve all been there; we throw together a project using parts we have laying around, and in our writeup we list the major components and their price. We ignore all the little bits of wire and screws and hot glue and time, and we aren’t shipping it, so there’s no packaging to consider. Someone asks how much it cost, and you throw out a ballpark number. They say “hey, that’s pretty reasonable” and now you’re imagining making it in volume and selling it for slightly higher than your BOM. Stop right there. Here’s how pricing really works, and how to avoid sinking time into an untenable business.

Read the full article at Hackaday: Your BOM is Not Your COGS

You’ve no doubt been exposed to the ads for various inventor services; you have an idea, and they want to help you commercialize it and get the money you deserve. Whether it’s helping you file legal paperwork, defending your idea, developing it into a product, or selling it, there’s a company out there that wants to help. So which ones are legit, which ones are scams, and what do you really need to make your millions?

Read the full article at Hackaday: Inventor Services – Maybe Right for You – Maybe

The common belief is that big companies are out to get the little people by making products that break after a short period, or with substantially new features or accessories that make previous models obsolete, requiring the user to purchase a new model. This conspiracy theory isn’t true; there’s a perfectly good explanation for this phenomenon, and it was caused by the consumers, not the manufacturers.

When we buy the hottest, shiniest, smallest, and cheapest new thing we join the wave of consumer demand that is the cause of what often gets labelled as “Planned Obsolescence”. In truth, we’re all to blame for the signals our buying habits send to manufacturers. Dig in and get your flamewar fingers fired up.

Read the full article at Hackaday: Planned Obsolescence Isn’t a Thing, But it is Your Fault

Last summer was an exercise in developing a completely different kind of product from my normal wheelhouse; a costume. My Halloween costume had been so popular that I decided to have a go at commercializing it, and that took me on a path into manufacturing that I hadn’t yet taken; shipping by boat from China. The short version is it’s a ridiculously difficult mess.

Read the full article at Hackaday: The Challenges of Shipping From China – Life of a Flailing Tube Man

A trademark represents a brand, so it can be words like “Apple”, including made up words like “Kleenex”. It can be symbols, like the Nike swoosh. It can also be colors, like UPS brown, and even scents like the flowery musk scent in Verizon stores. Filing a trademark in the United States is surprisingly easy. With a couple hundred dollars and a couple hours, you can be well on your way to having your very own registered trademark and having the right to use the ® symbol on your mark. You don’t need a lawyer, but you should know some of the hangups you might run into. The USPTO has a fantastic primer on trademarks, but we’ll TL;DR it for you.

Read the full article at Hackaday: What to Expect When You’re Expecting – A Trademark

Amazon Alexa, Google Home, and just about every electronic device manufacturer are jumping on the bandwagon of connected devices. They promise us the ability to turn on our toaster from another room, unlock our doors just by shouting at them from outside, and change the channel on our TV through perfectly enunciating a sentence instead of mashing the buttons on our remotes like chumps. And yet, despite all this new-fangled finger-less control, there is an unanswered question: does this technology save us energy in the long run?

For years we’ve been hearing about vampire power and all the devices in our home that sit in standby, waiting for their masters to turn them on, quietly burning power to listen for that signal to wake. Fortunately the One Watt Initiative and general awareness and design for energy savings has cut out a lot of this phantom load. So how does the smart home, which essentially adds a bunch of connected vampires to our base load, end up saving money in the long run? And is it better than other alternatives or just good habits? I put these questions to the test with today’s smart power strips and controllable outlets.

Read the full article at Hackaday: Smart Plugs Don’t Save You Energy, But Don’t Consume Much Either

You’ve just finished your project. Well, not finished, but it works and you’ve solved all the problems worth solving, and you have a thing that works for you. Then you think about sharing your creation with the world. “This is cool” you think. “Other people might think it’s cool, too.” So you have to take pictures and video, and you wish you had documented some more of the assembly steps, and you have to do a writeup, and comment your code, and create a repository for it, maybe think about licensing. All of a sudden, the actual project was only the beginning, and now you’re stressing out about all the other things involved in telling other people about your project, because you know from past experience that there are a lot of haters out there who are going to tear it down unless it’s perfect, or even if it is, and even if people like it they are going to ask you for help or to make one for them, and now it’s 7 years later and people are STILL asking you for the source code for some quick little thing you did and threw up on YouTube when you were just out of college, and of course it won’t work anymore because that was on Windows XP when people still used Java.

Read the full article at Hackaday: The Anxiety of Open Source: Why We Struggle With Putting it Out There

Arduino 101 is getting an LED to flash. From there you have a world of options for control, from MOSFETs to relays, solenoids and motors, all kinds of outputs. Here, we’re going to take a quick look at some inputs. While working on a recent project, I realized the variety of options in sensing something as simple as whether a light is on or off. This is a fundamental task for any system that reacts to the world; maybe a sensor that detects when the washer has finished and sends a text message, or an automated chicken coop that opens and closes with the sun, or a beam break that notifies when a sister has entered your sacred space. These are some of the tools you might use to sense light around you.

Read the full article at Hackaday: Is It On Yet? Sensing the World Around Us, Starting With Light