Within the last few years, a lot of companies have started with the aim to disrupt the educational electronics industry using their LEGO-compatible sets. Now they’re ubiquitous, and fighting each other for their slice of space in your child’s box of bricks. What’s going on here?
The main reason for LEGO-compatibility is familiarity. Parents and children get LEGO. They have used it. They already have a bunch. When it comes to leveling up and learning about electronics, it makes sense to do that by adding on to a thing they already know and understand, and it means they can continue to play with and get more use from their existing sets. The parent choosing between something that’s LEGO-compatible and a completely separate ecosystem like littleBits (or Capsela) sees having to set aside all the LEGO and buy all new plastic parts and learn the new ecosystem, which is a significant re-investment. littleBits eventually caught on and started offering adapter plates, and that fact demonstrates how much demand there is to stick with the studs.
Read the full article at Hackaday: Lego-Compatible Electronics Kits Everywhere!